VRAXA collaborated with HAVAS to create an exceptional VR game that simulates the experience of flying with Qatar Airways. Launched during the FIFA World Cup 2022 in Qatar, this bespoke VR simulation allowed users to virtually step inside a Qatar Airways aircraft and experience the comfort and services of the airline’s cabin.
The VR setup featured realistic cabin interiors and interactive elements that engaged participants in activities such as choosing meals, enjoying in-flight entertainment, and exploring travel destinations. Utilizing high-resolution VR technology, the game provided an immersive sensory experience that mimicked the look, sound, and atmosphere of an actual flight.
Situated in various fan zones throughout the event, the VR game attracted thousands of World Cup attendees, offering them a unique and memorable way to experience Qatar Airways’ world-class hospitality without leaving the ground. This project not only showcased VRAXA’s expertise in creating engaging VR solutions but also effectively amplified Qatar Airways’ brand presence among a global audience during one of the biggest sporting events in the world.
The VR setup featured realistic cabin interiors and interactive elements that engaged participants in activities such as choosing meals, enjoying in-flight entertainment, and exploring travel destinations. Utilizing high-resolution VR technology, the game provided an immersive sensory experience that mimicked the look, sound, and atmosphere of an actual flight.
Situated in various fan zones throughout the event, the VR game attracted thousands of World Cup attendees, offering them a unique and memorable way to experience Qatar Airways’ world-class hospitality without leaving the ground. This project not only showcased VRAXA’s expertise in creating engaging VR solutions but also effectively amplified Qatar Airways’ brand presence among a global audience during one of the biggest sporting events in the world.
