VR 3D Twin for Msheireb Downtown Doha

Client: Msheireb Properties
A digital rendering of a modern urban street features tall buildings with angular designs. A fountain-like structure is in the foreground. A red tram with camels harnessed to it is seen in the background, along with a row of trees.
VRAXA collaborated with Msheireb Properties to create a VR 3D Twin of Msheireb Downtown Doha, an integral part of their smart city marketing strategy. This advanced virtual reality initiative enabled stakeholders, investors, and the public to explore an accurate 3D replica of the development, highlighting the urban design and innovative infrastructure from a virtual perspective.

The VR experience was meticulously designed to mirror the layout and architectural details of the actual environment, including interactive features that allowed users to visualize future projects, comprehend the sustainability initiatives, and experience the intelligent city solutions Msheireb Downtown Doha is renowned for. Participants could navigate through the city, view overlays of real-time data, and gain insights into the community’s lifestyle and amenities through immersive VR technology.

Displayed at real estate expos and public showcases, the VR 3D Twin effectively promoted Msheireb Downtown Doha’s vision for a modern, sustainable urban center. This project demonstrates VRAXA’s expertise in utilizing VR technologies to enhance real estate and smart city marketing, providing a dynamic tool that drives engagement and deepens understanding of sophisticated urban developments.

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