VRAXA developed an interactive video wall featuring the renowned football star Neymar, for Qatar Airways during the FIFA World Cup 2022. This engaging installation was part of Qatar Airways’ promotional activities at the event, designed to attract and captivate the attention of football fans and event attendees.
The video wall utilized advanced interactive technology that allowed users to engage in a virtual penalty shootout with Neymar, offering a unique and personalized experience. Participants could interact directly with Neymar through a life-sized display, which responded dynamically to their movements, thanks to motion-sensing technology.
Located in strategic areas throughout the event venues, the interactive video wall served as a significant draw, enhancing Qatar Airways’ visibility and engagement with thousands of fans. This project showcases VRAXA’s ability to integrate innovative technology and celebrity presence to create memorable and highly effective marketing experiences.
The video wall utilized advanced interactive technology that allowed users to engage in a virtual penalty shootout with Neymar, offering a unique and personalized experience. Participants could interact directly with Neymar through a life-sized display, which responded dynamically to their movements, thanks to motion-sensing technology.
Located in strategic areas throughout the event venues, the interactive video wall served as a significant draw, enhancing Qatar Airways’ visibility and engagement with thousands of fans. This project showcases VRAXA’s ability to integrate innovative technology and celebrity presence to create memorable and highly effective marketing experiences.
