VRAXA created an Interactive Football Game for Qatar Airways at the FIFA World Cup 2022, captivating football enthusiasts with a dynamic and engaging sporting challenge. This unique installation featured a large interactive curved screen where players could test their football skills by aiming at moving targets displayed on the screen.
The immersive experience was not only a test of precision and skill but also a fun and engaging way to interact with the Qatar Airways brand.
Positioned in a prime location within the World Cup fan zones, the Interactive Football Game drew significant attention, providing thrilling entertainment for fans and showcasing Qatar Airways’ commitment to innovative and memorable marketing experiences. This project demonstrates VRAXA’s capability to merge sports, technology, and marketing into a cohesive and highly engaging public interaction.
The immersive experience was not only a test of precision and skill but also a fun and engaging way to interact with the Qatar Airways brand.
Positioned in a prime location within the World Cup fan zones, the Interactive Football Game drew significant attention, providing thrilling entertainment for fans and showcasing Qatar Airways’ commitment to innovative and memorable marketing experiences. This project demonstrates VRAXA’s capability to merge sports, technology, and marketing into a cohesive and highly engaging public interaction.
