VRAXA developed a 3-sided projection interactive experience for Qatar Airways during the FIFA World Cup 2022. This fully branded activation featured a digital twin of Qatar’s stadiums, showcasing real-time simulations of ongoing matches and the teams playing.
The immersive experience incorporated gamified scoring mechanics, powered by motion-scanning cameras, UV light movement recognition, and PC-accurate simulations. High-performance projectors and advanced PCs brought the activation to life, delivering stunning visuals and seamless interactivity.
Located in Qatar Airways booths across three World Cup stadiums, the activation attracted over 200,000 visitors, who were captivated by the unique, engaging, and immersive experience. This project highlights VRAXA’s expertise in creating cutting-edge interactive and gamified VR solutions that elevate brand engagement and deliver unforgettable experiences.
Event: FIFA World Cup 2022
Location: Across multiple Qatar Stadiums
The immersive experience incorporated gamified scoring mechanics, powered by motion-scanning cameras, UV light movement recognition, and PC-accurate simulations. High-performance projectors and advanced PCs brought the activation to life, delivering stunning visuals and seamless interactivity.
Located in Qatar Airways booths across three World Cup stadiums, the activation attracted over 200,000 visitors, who were captivated by the unique, engaging, and immersive experience. This project highlights VRAXA’s expertise in creating cutting-edge interactive and gamified VR solutions that elevate brand engagement and deliver unforgettable experiences.
Event: FIFA World Cup 2022
Location: Across multiple Qatar Stadiums
